Resume

Katya Bychkova is a results-driven Social Media Manager and Content Creator with experience across the luxury, beauty, fashion, and hospitality industries. A strategic thinker with a creative edge, skilled in managing cross-functional teams, launching branded experiences, and driving measurable results across social and e-commerce channels.

Core Competences

  • Social Media Strategy

  • Influencer Partnerships

  • Content Creation & Production

  • Editorial & Brand Storytelling

  • Copywriting & Editing

  • Visual Design (Canva, Adobe Suite)

  • Video Editing (Final Cut, CapCut)

  • Campaign Analytics & Optimization

  • AI Integration & Automation

  • Cross-Functional Collaboration

  • Digital Trend Forecasting

  • Project Management

Education

New York University

B.A., Media & Communications

(2018 - 2021)

Contact

Email: Katya@StyleSprinter.com

Phone: 347-525-1082

Location

New York, NY

Social Media Manager

  • Define and lead the brand’s multi-platform social media strategy, ensuring daily content is compelling, consistent, and aligned with brand identity.

  • Strategically develop and maintain editorial calendar, aligning key seasonal and brand milestones to streamline cross-functional content planning and execution.

  • Establish core content pillars and optimize workflows to drive cohesive storytelling and deepen audience engagement.

  • Partner with creative, marketing, and influencer teams to create social-first assets tailored to each platform.

  • Oversee the daily social content lifecycle across platforms, ensuring brand consistency and strategic cohesion with marketing objectives.

  • Evaluate social campaign metrics and adjust tactics to drive performance and meet KPIs.

Location
New York, NY

Setting
Full-time

Client
Leibish Jewelry

Year
2024 - 2025

Social Media Manager

  • Partner with global and regional marketing teams to develop compelling content strategies, leading end-to-end content production and community management for Time Out Market New York, an international luxury hospitality concept by Time Out.

  • Manage photo and video shoots from creative direction and mood-boarding through post-production, ensuring all assets reflect the brand’s visual identity and tone.

  • Design and publish daily content; track performance and key KPIs via Dash Hudson to guide on-going content optimization.

  • Plan and execute influencer campaigns and experiential events aligned with broader marketing and creative objectives.

  • Collaborate with creative and media teams to deliver a steady cadence of social-first content, balancing evergreen storytelling with trend-driven formats and culturally resonant moments within the food and hospitality space.

Location
Brooklyn, NY

Setting
Contract

Client
Time Out Market

Year
2023 - 2024

Content Creator

  • Drive the full-spectrum content strategy, creative production, and editorial direction for Style Sprinter, a luxury beauty platform with a distinctive brand voice and global digital presence.

  • Define and maintain the editorial calendar, orchestrating timely, high-impact campaigns that align with seasonal trends, brand partnerships, and audience insights.

  • Manage day-to-day content publishing, community engagement, and social listening to cultivate an active and brand-loyal audience across multiple platforms.

  • Secure and oversee strategic collaborations with premium beauty and fashion brands, leading contract negotiations and creative execution to ensure campaign success.

  • Foster and maintain meaningful relationships with influencers, PR leaders, and media partners to elevate brand positioning and expand industry reach.

  • Continuously evolve the brand identity through trend-forward storytelling, visual consistency, and data-informed optimizations to maintain a competitive edge in the luxury digital space.

Location
New York, NY

Setting
Self-Employed

Client
Style Sprinter

Year
2000 - 2025

UGC Experience

  • Louis Vuitton

  • Gucci

  • Valentino

  • Mugler

  • Clarins

  • Larroudé

  • Angara Jewelry

  • Macy's