Time Out Market New York
Full social media management for an upscale international food hall in Brooklyn.
Project snapshot
Client: Time Out Market New York (@timeoutmarketnewyork)
Industry: Food and hospitality
Services: Social media strategy, content creation, posting, community management, influencer campaigns, event coverage
Platform: Instagram
Timeline: December 2023 - July 2024
The brief
Keep a busy, multi-vendor food hall feeling fresh and crave-worthy every day, while giving every new vendor, promotion and event its moment on Instagram, all within Time Out's global brand guidelines.
What I did
Managed the entire Instagram account end to end, from strategy and content calendar to daily posting and community management
Created photo, Reel and Story content for vendors, menus and promotions
Recruited influencers and ran campaigns around new vendor launches and promotions, including the Meet and Eat influencer series
Planned and covered the market's signature events
Designed branded Story and post templates to keep the feed consistent
Highlights
Meet and Eat Influencer Series
Pancake Month with Clinton St. Baking Co.
Settepani Bakery's viral croissant
Spring Fest at Brooklyn Bridge Park
Time Out Market New York's 5th Anniversary
Pancake Month
A month-long promotion turned into crave-worthy video content. I captured the stacks, the syrup pours and the market buzz in short-form video designed to stop the scroll and bring people in to taste them for themselves.
Stories Design
Bold, on-brand Stories templates, from interactive polls to vendor spotlights and weekly event guides, designed to drive engagement and foot traffic.
Endorsements of Proven Performance
“An exceptional level of creativity, dedication, and expertise.”
— Time Out Market New York team
“Tangible and impressive results.”
— Time Out Market New York team
“A profound understanding of social media platforms and trends, implementing strategies that have notably amplified our online presence and engagement.”
— Time Out Market New York team
Want results like this for your brand?
We talk about your brand, goals and audience.
Discovery Call
You get a proposal with scope, timeline and pricing.
Custom Plan
I plan, shoot and publish, and you approve before anything goes live.
Create and Post
A monthly report shows what's working, and we adjust from there.